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GEOLOCATION

Geolocation is GPS technology that allows a person's geographic location to be determined based on, for example, their smartphone. Through this technology, +AUMENTA AR offers its clients the opportunity to implement a variety of new marketing tools including:

  • Personalization of the user experience: geolocation can be used to provide a highly personalized augmented reality experience. For example, once the user has provided consent, the augmented reality platform can use their location to deliver relevant content specific to that area.
  • User engagement: the use of geolocation can increase user engagement with the augmented reality platform, as it provides a more interactive and personalized experience. This can lead to increased user loyalty and improved brand perception.
  • More marketing opportunities: the use of geolocation can provide the company with more marketing opportunities, as it allows it to provide highly targeted and relevant content based on the user's location. For example, the company can offer exclusive coupons or discounts for stores located near the user.
  • Improved data tracking and analysis: the use of geolocation allows the company to collect more detailed data on augmented reality platform usage and user behaviors. This can be used to improve the platform, personalize content and optimize marketing strategies.

    INSERTION THEN - POINTS OF INTEREST

    POIs (Points of Interest) are specific geographic locations that can be used to identify points of interest such as stores, restaurants, museums, monuments, parks, hospitals, and many other destinations. Using GPS technology, +AUMENTA AR can manage POIs accurately, and they can be used by businesses in many different ways. For example, a company could use POIs to:

    • Marketing: by listing their stores or offices as POIs on a map, companies can promote their geographic presence and reach potential customers who are nearby.
    • Resource management: companies with fleets of vehicles or personnel on the move can use POIs to track their vehicles and personnel to plan more efficient routes and optimize resources.
    • Spatial analysis: the use of POIs can provide useful information for spatial analysis, such as the density of stores or tourist influx in a given area.
    • Location-based services: companies that offer location-based services, such as navigation apps or travel booking apps, can use POIs to provide detailed information about places of interest and guide users to desired destinations.

    POIs embedded in an interactive AR medium are a valuable source of information for companies, which can use them to improve their services, promote their presence in the area and offer a better experience to their customers.